Intrinity Global connects Markets |Investors|Retailers|Food Service Providers|Brands|Manufacturers to accelerate & strategically support the plant based industry.
Intrinity Global connects Markets |Investors|Retailers|Food Service Providers|Brands|Manufacturers to accelerate & strategically support the plant based industry.
Our Three Impact Drivers
Health
To sustainably feed & nourish our growing population
Heart
Abolish animal agriculture through cruel factory production
Habitat
Cease the environmental degradation of our planet
We assist plant-based companies looking to
scale-up & execute growth through…
We assist plant-based companies looking to scale-up & execute growth through…
Increased sales & distribution
Funds raised
Access to global networks & manufacturing
Success Stories
Clovis Young, Founder & CEO of Mad Mex
“At Mad Mex, we embrace plant-based foods in a big way. As the industry expert, I frequently collaborate with Allen on the latest trends and innovations to ensure we continue to provide the greatest range of delicious plant-based foods in Australia.”
Michal Siewierski, award-winning documentary filmmaker of Food Choices, Diet Fiction and Takeout
“Working with Allen is always a pleasure. I consult with him often on commercial opportunities in the APAC market and he has proven to be a great expert in the topic. His deep understanding of the marketplace and strategic mindset really set him apart. He is a great asset to our team and we highly recommend his services.”
Alejandro Cancino, Co-Founder of vEEF of Fenn Foods
“Allen has been instrumental in bringing our foods into some of Australia’s most famous restaurants. He sincerely cares for our best interests and has a deep understanding and passion for the plant-based space. I would highly recommend Allen to anyone wanting to grow their business, access global markets or raise capital.”
Nil Zacharias, Founder of Eat For The Planet
“In 2019, Allen dove headfirst into the world of food with passion and energy that is rare and unmatched by flying to New York City to attend a plant-based trade show and conference I helped organize. Not only has he stayed committed to his goal since then, but in a fairly short amount of time he has also managed to develop in-depth knowledge and expertise of the plant based sector and has benefited several organizations with his insights and guidance.”
Dan Altschuler Malek, Managing Partner of Unovis Asset Management & New Crop Capital
“Allen is a great go-to person for companies considering Australia and/or New Zealand. He’s very passionate about reshaping the global food economy, has deep commercial insights, and a strong network that can be extremely helpful.”
Lorenzo Petrachi, Manager of Gigi Pizzeria
“I’ve always valued Allen’s commercial strengths and genuine appreciation for high-quality foods. He has built great relationships with many of the best plant-based food providers of which we now do business with thanks to him.”
Najib Lawant, Founding Director of Export Connect
“Given his passion for the plant-based sector, alongside his business experience and wide professional network, Allen is a fantastic mentor for anyone that is trying to build their plant-based food business or take it to the next level.”
Julie Emmett, Senior Director & Retail Partnerships at the Plant Based Foods Association
“We are incredibly blessed to have the kind of expertise, enthusiasm and integrity Allen offers. He is a good man doing great things for the industry.”
Daniel Navetta, Founder of The Air Vegan
“Allen is a wonderful, highly-networked individual who really enjoys moving a young business forward. In helping me connect with bigger media platforms, it’s clear he is just as committed to spreading the important message of responsibility and mindfulness in the sneaker community as he is with food.”
Zed Bechara, Founder of Vegan Lebanese
“Allen’s been a real champion for us as we’ve grown and diversified our business. He’s always right on the money and I always appreciate his guidance”
Milton Samios, CEO of Investec Australia
“Allen Zelden has a knowledge and passion for the alternative protein category rarely found. He is a thought leader on the importance of ethical investments and his vision for a more sustainable approach to business is on point and insightful.”
Anthony Tabanji, COO & Managing Partner of Sprouted Ventures
“Sprouted Ventures and Intrinity Global have collaborated to identify and strategize around many emerging opportunities in our respective markets – we always enjoy our robust and insightful conversations and share similar values around the importance of investing in our future.”
Adrian Gastevski, Co-Founder of Future Farm Co
“I’ve had the pleasure of dealing with Allen Zelden for over 12 months. We share a mutual passion for the plant-based industry for which he is a strong advocate and ambassador.”
Nicholas Ryan, CCO of Proform Foods
“Allen is a very passionate plant-based advocate with strong knowledge and views on the category both locally and globally. I have appreciated his advice on a number of things including the market state of play, communication, strategy & distribution opportunities.”
Michael Fox, CEO of Fable Food Co
“Allen has been a supportive advocate of us at Fable as we’ve started to explore expansion into international markets.”
Michael Fox, CEO of Fable Food Co
Adrian Gastevski, Co-Founder of Future Farm Co
“I’ve had the pleasure of dealing with Allen Zelden for over 12 months. We share a mutual passion for the plant-based industry for which he is a strong advocate and ambassador.”
Nicholas Ryan, CCO of Proform Foods
“Allen is a very passionate plant-based advocate with strong knowledge and views on the category both locally and globally. I have appreciated his advice on a number of things including the market state of play, communication, strategy & distribution opportunities.”
Michael Fox, CEO of Fable Food Co
“Allen has been a supportive advocate of us at Fable as we’ve started to explore expansion into international markets.”
Michael Fox, CEO of Fable Food Co
Hey there,
I’m Allen Zelden
After 10+ years’ experience in the start-up space, I exited my digital businesses in 2019 to pursue my passion for the plant-based sector and founded Intrinity Global.
Since then, I’ve helped many of Australia’s best plant-based business with strategy, fund-raising and distribution into some of our most popular restaurants and retailers. However, my primary objective is to position Australia as the most innovative, competitive and valued market in the world.
To date, leading companies in the US, Europe and Asia have moved ahead with new, innovative products while Australia has essentially remained a bystander…my mission is to change that!
I believe Australia has an exciting window of opportunity to lead the global plant-based shift by harnessing its infrastructure, geography and superior market perception for high-quality foods.
To support this, we are working with a variety of buyers internationally looking to access the best product offerings from Australian plant-based food companies. Conversely, we are also facilitating a number of partnerships on behalf of many leading international brands for the APAC market…watch this space!
Ultimately, Australia and international markets have an imperative to find ways to sustainably feed our growing population. If we can do this in a way that supports better health outcomes, environmental sustainability and more humane production methods, then this is a monumental benefit on many fronts.
Media
